The Nashville Department of Transportation and Multimodal Infrastructure (NDOT) is launching an anti-littering campaign aimed at keeping Nashville’s streets and rights-of-way cleaner. The campaign features a love to hate litterbug character named Trashley, who will appear in online advertisements, billboards and commercials.
Trashley’s character will make appearances around town, including Mayor Freddie O’Connell’s Spring Clean event on Saturday, March 29. This new anti-littering campaign is designed to raise awareness about the city’s litter challenges, encourage residents to report litter through hubNashville, and take action to keep their neighborhoods clean.
“Litter is more than just an eyesore; it blocks storm drains, pollutes our waterways and costs taxpayers millions each year,” Mayor O’Connell said. “It’s crucial for everyone to contribute to keeping Music City clean, and this project serves as an important reminder that we all have a role to play.”
Diana Alarcon, Director of NDOT, says the Trashley character presents this important topic in a different way.
“This campaign adds a little humor to a serious issue while effectively emphasizing NDOT’s mission to enhance the quality of life both for Nashvillians and for our visitors,” she said. “We hope Trashley will encourage Nashvillians to contribute to keeping our city clean. We want everyone to remember: Don’t Be Trashley.”
There are approximately 88 million pieces of litter on Tennessee roadways. In November 2024 alone, volunteers collected nearly 70,000 pounds of litter from the state’s roads and waterways. Additionally, it’s estimated that 18% of all littered items end up in our streams and waterways, causing significant environmental harm.
Residents can report litter through hubNashville by downloading the hubNashville app, visiting hub.nashville.gov, or by calling 311.
For more information about the campaign, visit stoplitter.nashville.gov.
To report a non-emergency issue affecting a Metro Nashville street, visit hub.nashville.gov.